Domino Retailers opt For a Colourful Christmas

Domino jewellery has reported strong sales for right-hand rings incorporating fashionable coloured stones and creative alloy options.

“We have seen retailers become more adventurous with the alloy combinations they are selecting from our lifestyle ring offering in our Diamond Ring Mount (DRM) collection, many opting to purchase two-part mounts, featuring a combination of white and coloured metal.

We are pleased to see retailers also becoming bolder in the stones they are incorporating into our designs.” says Marketing Co-ordinator Chantelle Serrell-Cooke.

Serrell-Cooke believes that the rise in popularity for coloured alloys and stones is all a part of the on-going trend for personalisation and says that the DRM Collection is ideally placed to give the end consumer many different creative options and the opportunity to ring the changes. “All our DRM designs look fabulous in white metal and diamonds, but they take on a completely new look when set with coloured stones or featuring coloured metal accents,” says Serrell-Cooke.

Pieces are available in platinum or 18ct white, yellow and rose gold, with a large proportion of the offering being two-part mounts. Available either as unset mounts or fully set with the retailer’s choice of GVS or HSi diamonds. Alternatively, retailers can supply their own stones for setting or have stones sourced for them by the company’s expert ‘Jewellery Bureau’ team.

A selection of rings from Domino’s DRM Collection showing bi-metal and coloured stone options.

“Lifestyle rings are not only a fabulous gift idea, but also very popular for self-purchasing. Right hand rings give consumers the chance to choose a piece that truly reflects their personality. Our creative designs will add a touch of glamour and sophistication to any retailers’ window not just for Christmas but at any time of the year.” Serrell-Cooke concludes.

The collection is created and crafted entirely in-house at the company’s manufacturing facility in Birmingham, providing very competitive lead times of just 7-10 days for unset mounts and 15 days for set mounts, so there is still plenty of time left to order before the Festive Season begins in earnest.

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